Test DB Tool Assets
Tag: innovation
| Type | Title, Author, Description | Tags |
|---|---|---|
| book | Outliers: The Story of Success by Malcolm Gladwell
| culture, innovation, success, vision |
| book | Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
| communication, failure, innovation, success |
Malcolm Gladwell takes us on an intellectual journey through the world of "outliers" - the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
Made to Stick is a book that will transform the way you communicate ideas. It's a fast-paced tour of success stories (and failures) and shows us the vital principles of winning ideas - and tells us how we can apply these rules to making our own messages stick.